Google reader logo png6/11/2023 ![]() How are you thinking through the fact that we're getting more and more content to choose from and consume? We're making something more optimized for text." ![]() We're not trying to make a gorgeous experience but a stripped-down one. Digg is trying to focus on reading and videos. ![]() Flipboard, which I really like, creates that magazine browsing experience. Distilling, sorting, ranking to make better use of your time. We're thinking around an uncluttered reading experience plus a bunch of other things. But what if we could rank them in terms of popularity in my world in New York, or the popularity two years ago if you'd like to know, or what's interesting to you based on what you like or tweet or reblog? Actions are an indication of what you find interesting. There are also things you want to follow or keep up with that are not RSS. Whether it's mood, situation, the time you have or what you want to do, there's going to be ways you want to slice and dice things."īut it does seem like there are feeds we rely on for surfacing news or information that are more useful for us than RSS feeds, like Twitter or Facebook feeds. Boiling that down in intelligent ways is integral to a great reading experience. There's more demand for one part of the reading experience which is the ability to boil down the overwhelming flood of stuff that comes at you that competes for and demands your attention. "There's just going to be much more demand for a great reading experience. So that just means that for the next 10 years and beyond the project of trying to make a really great reading experience is still a valid one. But if you look around the Internet broadly, you see many, many more people online, many more people with smartphones and doing more of their reading digitally. "Most people look at the death of Google Reader and say, 'Oh, RSS readers are a dead end there's no need for them anymore.' In a narrow sense, that's true in that RSS specifically is not the most important thing for most users. What does the end of Google Reader signal for the future of how we read, watch or view media? Courtesy Andrew McLaughlin Andrew McLaughlin is CEO of Digg and Instapaper, based in New York City.
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